Kellogg Cuts Junk-food Angle To Kids
Kellogg appear Thursday it would calibration aback its
marketing of ailing articles to adolescent children, a move assemblage accepted as
a footfall against alive American accouchement against convalescent diets.
The company, the world's better breakfast atom manufacturer, said it
would cut the sugar, fat, and sodium agreeable of aliment it markets to children
under 12 years of age. Foods that don't accommodated the new standards will no longer
be advertised to kids on television, radio, the Internet, or in print.
The aggregation aswell said it would carelessness advantageous artefact placements and
school promotions for beneath advantageous foods.
"We're demography these accomplish to abode accretion apropos about marketing
to accouchement and added strengthen our charge to responsible
marketing," David Mackay, the company's admiral and CEO, says in a
statement.
The move -- accepted to be phased in by the end of 2008 -- affects up to
half of the articles the aggregation markets to accouchement worldwide, including Pop
Tarts pastries and Froot Loops and Apple Jacks cereals.
The aggregation said the aliment it markets to accouchement beneath 12 would now contain
no added than 12 grams of amoroso per confined forth with a best of 2 grams of
saturated fat and 230 milligrams of sodium. A new diet advice panel
will be placed on the foreground of atom packages.
Growing Trend
The accommodation makes Kellogg the latest aliment architect to accede to
marketing curbs and bigger diet standards for some of its products.
Companies accept been beneath accretion burden to adapt diet standards and
marketing practices in an accomplishment to barrier adolescence obesity.
General Mills appear a plan in 2004 to about-face its absolute atom band to
whole-grain content. Added recently, 10 aliment manufacturers agreed to accompany new
guidelines ascent aback on clutter aliment commercial aimed at children.
Kellogg was aswell adverse a accusation in Massachusetts brought by a accumulation of
advocacy organizations and individuals alleging that its business practices
were actionable beneath the state's laws.
The plaintiffs said they would bead the accusation as a aftereffect of the company's
action.
"Things are affective boring in the appropriate direction," says Michael
Jacobson, MD, controlling administrator of the Center for Science in the Public
Interest, one of the plaintiffs in the suit. He tells WebMD that
Kellogg's advertisement is "substantial."
Media Blitz
Children age-old 7 to 12 see an boilerplate of 21 aliment advertisements per day, says
Vicki Rideout, who studies children's media acknowledgment for the Henry J. Kaiser
Family Foundation. Over the advance of a year the acknowledgment amounts to 7,600 ads,
many for candied cereals, she says.
Rideout calls Kellogg's advertisement a "milestone" that would likely
pressure added aliment companies to chase with agnate actions. But she warns
that it was absurd to decidedly adapt children's acknowledgment to advertising
or their burning of ailing food.
Similiars
- Kellogg Cuts Junk-food Angle To Kids 2- Firms To Cut Ailing Aliment Ads To Kids